Invertebrate Gear is a recently created company that arises with the aim of becoming a platform for the creation and experimentation of projects driven by the necessity for reflection and recomposition of the scenic task, linked with the usage of technological resources, the re-appropriation of audiovisual and interdisciplinary languages, for the construction of aesthetics capable of dialoguing with the public of our time, coming from a critical and reconstructive perspective. The first project generated by this platform is Homo Box Machina, in which thanks to the generosity of the company and the theater the rhinoceros in love, as well as the work of more than 40 people from 6 states of the Mexican Republic, we managed to design a project that challenges traditional forms of creation and enhances elements that provide the viewer with a joyful and reflective aesthetic experience.